Archive - Marketing Science Lab 🎧

From Hospital Beds to Zoom Threads: The Rise of Patient-Centered Care

Caring in 4D: The Four Principles Shaping Modern Healthcare

Feb 22 •

12:53

Power Dynamics & Paychecks: Why Some Couples Splurge After Financial Wins

Honey, We Hit Our Savings Goal! Now Can I Get Those Shoes?: The Psychology of Post-Progress Spending in Couples

Feb 16 •

10:00

Mirror, Mirror on My Feed: Future Self-Images and Consumer Choice in the Digital Age

Future You is Watching: How Self-Image Projections Drive Consumer Behavior

Feb 9 •

12:53

Ghost Carts & Chill: Unlocking Millennial Shopping Cart Abandonment

Cart Ghosting: Millennial Edition - Risk, Satisfaction & the Checkout Cliffhanger

Feb 2 •

6:25

January 2025

Social Media Gospel or Marketing Fact? Untangling Brand Benefits in the Digital Age

Decoding Social Media ROI: Brand Equity, Education, and Engagement.

Jan 25 •

9:25

Decoding Meme Magic: How Brands Win Your Love

Trend It, Connect It, Love It: The Psychology of Successful Branded Memes

Jan 19 •

8:15

Serving with Purpose: How Strong Brands Keep Volunteers Coming Back

Volunteers are the Heart of Nonprofits: How Brand Strength Keeps Them Pumping

Jan 12 •

9:03

New Year, Clear Prices: How "That's It!" Can Transform Your Marketing in 2025

Unlock Trust with Two Words: Making Price Communication Crystal Clear in 2025

Jan 5 •

8:34

December 2024

Unleash Your Inner Inventor in 2025: How Self-Focused Ideas Can Conquer the Market

Beyond Customer-Centricity: Marketing the Innovation That Started With You

Dec 29, 2024 •

9:00

Unwrapping Value: How More Choices Increase Perceived Worth -Even for Holiday Gifts!

Gift-Giving Genius: Leveraging Choice for Maximum Impact

Dec 22, 2024 •

6:34

The Science Behind Last-Minute Holiday Shopping: Why Limited-Time Deals and Credit Cards Make Us Spend More

Unveiling the Dynamics of Online Impulse Buying: The Power of Limited-Time Deals and Credit Cards

Dec 15, 2024 •

8:33

Star Power vs. Search Power: The Spotify Playlist Showdown

The Power Play: How Spotify's Search Page Outperforms Superstar Artists in Driving Playlist Growth

Dec 8, 2024 •

9:47

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