Our Journal Directory: Research That Powers Our Insights
At the Marketing Science Lab, we champion evidence-based marketing. For that reason, we monitor the most influential publications in the world of marketing and consumer behavior. We constantly track new research in more than 50 prestigious journals that cover diverse topics like marketing strategy, consumer psychology, digital transformation, and social behavior.
Why These Journals Matter
These carefully chosen publications are where academic rigor meets practical application. From new developments in the mind of the consumer to leading digital marketing strategies, these journals assist us in bridging the gap between what is known about marketing and the actual challenges that real marketers face every day.
Our Commitment to Quality
Each journal in our collection undergoes intense peer review and maintains the very highest academic standards. Tracking these publications allows us to make sure our recommendations are:
Grounded in scientific methodology
Backed by empirical evidence
Relevant to today's marketing landscape
Validated by leading experts in the field